Expanding Market Access through strategic brand ownership
In July 2021, BModesto B.V. (now part of the Uniphar Group since 2022) demonstrated its capacity to help pharmaceutical companies transition from parallel import strategies to direct
market entry in the Netherlands. By taking over the local marketing authorization (MA) of a previously imported specialty medicine called Cyress®, BModesto enabled streamlined distribution, stronger brand identity, and improved reliability for healthcare providers and patients alike.
Our Role as a trusted Market Authorization Holder
BModesto assumed full responsibility as the official marketing authorization holder, transitioning the product from fragmented import channels to regulated, brand-led availability. This shift enabled the company to:
- Ensure consistent supply and reduce product shortages
- Establish direct lines of communication with pharmacists and prescribers
- Improve long-term brand positioning and trust within the Dutch healthcare landscape
Strategic value for Pharma partners
Our involvement exemplifies how BModesto supports pharmaceutical companies seeking to establish or reinforce their presence in Europe. By acting as a local MAH or exclusive distributor,
we empower partners to:
- Regain control of their brand in local markets
- Accelerate go-to-market timelines through local expertise
- Respond more effectively to regulatory and market shifts
A Model for market stability and growth
This successful market re-entry highlights the strategic advantage of working with a partner who understands the regulatory and commercial dynamics of local markets. BModesto’s experience
and infrastructure provide the foundation for scalable, compliant, and trusted pharmaceutical distribution across Europe.
Looking to bring your product to market with confidence?
Whether you’re entering a new region or regaining control of your brand, BModesto is ready to support your journey as a reliable marketing authorization holder and/or exclusive distribution
partner.
Whether you’re launching, relaunching, or expanding, our team is ready to act as your MAH or exclusive distributor. Let’s connect and make it happen.