Our insights
By service
Star People – strategic recruitment for pharma
Star People has launched as a new strategic recruitment brand. Leveraging the rich heritage of Star OUTiCO’s recruitment team and the global reach of Uniphar, this strategic move strengthens the brand’s presence in the dynamic life sciences sector.
HCP engagement solutions – being present isn’t enough
Have you invested in digital engagement of HCPs? Are you preparing for the future? When it comes to engaging healthcare professionals online, being present isn’t enough.
The power of combining human connection and digital channels
While technology is undeniably a valuable tool in today’s rapidly evolving pharmaceutical landscape, it’s equally essential to recognise the power of combining the strengths of personal interactions with the reach of digital channels.
Q&A: Pharma – maximise commercial impact with brand optimisation
Pharma can capitalise on the remainder of the year and prep for 2024 by deploying innovative brand tactics now. Mark Ward and Nick Bartlett discuss how.
Top tips for digital HCP engagement
Customers and HCPs expect information in a way that suits them. Make sure you meet their expectations.
Reinventing engagement in pharma
Worried your HCP engagement isn’t cutting through? Our report sets out where to invest to optimise customer engagement, increase reach and boost your brand.
Omnichannel top tips
Whatever you call customer engagement, chances are you're on an omnichannel journey. Here are our top tips to help you out.
Complex problem-solving – supporting pharma and NHS partners
According to a recent poll we ran on ‘soft’ skills, most people would like to develop their complex problem-solving ability in their everyday tasks.
The enduring value of digital transformation
The COVID-19 pandemic was accountable for arguably the greatest acceleration into the digital space for business in the last 20 years, with all sectors seeing some degree of impact.
The Brand Manager’s digital toolkit
Your customers’ expectations are high; do you have the tools to support your digitally enabled customers at your next face to face meeting?
How to assess in-call sales performance in the new normal
The impact of the COVID-19 pandemic is now abundantly clear to us all, regardless of what industry you’re in.
Outstanding market share gain – case study
Dynamic implementation plan for client who was struggling with a flattening sales line.
