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Our Insights

Our insights

Thought leadership, insight and news from Uniphar
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Omnichannel top tips

Omnichannel top tips

Whatever you call customer engagement, chances are you're on an omnichannel journey. Here are our top tips to help you out.

Insight-driven product launch – case study

Insight-driven product launch – case study

Developing a strategy that would define the future re-launch of a fourth-to-market CV brand.

Securing formularies – market access – case study

Securing formularies – market access – case study

Providing data, insight, and intelligence to strategically prioritise key customer targets.

Primary care sales – syndicated sales team – case study

Primary care sales – syndicated sales team – case study

A leading pharmaceutical manufacturer wanted to increase their sales through the deployment of a contract sales team.

Collaboration between GP syndicated & retail syndicated – case study

Collaboration between GP syndicated & retail syndicated – case study

Uniphar worked with a leading pharmaceutical company to achieve 15% growth compared to 3% from their previous CSO.

How to run hybrid events in pharma 

How to run hybrid events in pharma 

With the return to some semblance of (new) normality, will we return to face-to-face events? Here we discuss how to run hybrid events in pharma.

Demystifying the NHS White Paper – a representative’s position

Demystifying the NHS White Paper – a representative’s position

With the release of the NHS White Paper, we caught up with a Market Access MCAM to hear their thoughts on what the NHS reshuffle means for those in customer-facing roles going forward.