Our insights
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HCP emails that engage: Top tips
Healthcare professionals are overworked, with an overcrowded inbox to match. So, how can you make your HCP emails stand out from the crowd? Here are our ten top tips.
How to inject maximum value into your in-person events
Value and engagement go hand-in-hand. The more engaging your educational or promotional event, the more of your audience’s sought-after attention you’ll catch, leading to memorability and in turn, value.
Fit for the future? What the NHS 10-Year Plan hits and misses
We’ve reviewed the NHS 10-Year Health Plan for England - here’s what stands out, and what it means for the future of the NHS.
The power of a flexible CSO: Increasing national sales from ~£330k per month to ~£1.5M
Uniphar worked with an established pharma company that needed a flexible CSO to relaunch one of their products in the highly competitive cardiovascular/haematology marketplace.
Building HCP trust through content and customer experienceÂ
Every HCP touchpoint you create is content. But building trust with HCPs takes more than just balancing promotional and educational content. You need to understand their needs, expectations and experience. Â
7 common mistakes in hybrid pharma sales and omnichannel engagement (and how to fix them)Â
Hybrid selling is a core part of pharma sales strategies. But staying ahead means more than a few digital assets and a virtual event – it requires aligning teams, tools and tactics whilst avoiding these common mistakes.
Securing formulary – optimising existing therapies – case studyÂ
Volume prescription sales of product increased from 16.4% to 32.4% market share in first three months of project.
Evolving CSO: meeting brand needs through diverse engagement modelsÂ
Uniphar Commercial’s Client Solutions Director, Mark Ward, explores how the evolving go-to-market model needs a blended mix of digital and in-person activity that can be dialled up, or down, according to market dynamics.
Streamline outsourced team management with digital platformsÂ
The pharma industry demands agility and first-class sales performance to stay competitive. Discover the digital platforms that will deliver results.
Activating a new EU market entrant through digital transformation – case study
The client was a new entrant into the EU market after having a large presence in eastern Asia and a growing presence in the US. They were 2-3 years away from launching their first product in the EU.
Power your people strategy with data-driven insights Â
Are you harnessing data to shape your people strategy? It’s essential for driving brand success. By leveraging insights, you can deploy your sales team with confidence knowing they’re in the right territories, with the right target customers to have impact.
Not all pharma CSOs are created equal Â
Additional sales support can drive your brands to market success. This is where contract sales organisations come into play. However, not all CSOs offer the same level of value and expertise. So, how do you make the right choice?
