Brand
fostering
Uniphar brand fostering offers a unique for pharma.
We'll optimise your non-strategic brands, or non-priority markets, to or halt decline.
Uniphar brand fostering offers a unique commercial opportunity for pharma. We’ll optimise your non-strategic brands, or non-priority markets, to drive growth or halt decline.
Breathe new life into mature brands
Working in partnership, we take complete responsibility for brand commercialisation with optional supply chain management, including all marketing – whether in-person, digital or a combination of both.
Our creative solutions are powered by The Studio, our in-house agency, which delivers expertise in marketing, digital, and events, crafting campaigns that convert.
Brand fostering offers a unique solution to grow your brands, whilst keeping patients at the centre.
Curious? To discover the many ways that brand fostering could work for you, get in touch.
Wherever your brand sits within its lifecycle, we have an option for you
A brand fostering
success story
We achieved 120% vs target
10% increase in market share in year 1
Increased product sales – 70%-80% in year 1
Rising again in year 2 –
an additional 5% sales increase in year 2
The challenge
A well-known pharma company with a large portfolio was focused on promoting their core strategic brands. Their established brand hadn’t received promotional activity for three years and began losing market share to a main competitor.
The solution
We built the optimum mix of in-person and digital engagement. We implemented tailored segmentation and targeting, focused on formulary detail and deployed a targeted, specialist sales team. With clinical support and product training, the body of work built brand loyalty and influenced prescribing habits with specialist HCPs.
Brand fostering in practice
Strategic market
insights
Customer
intelligence
Personas and segments defined to inform customer engagement strategy
Engagement
planning
Strategic mix of in-person and digital engagement to achieve maximum return via multimedia content and sequenced communications
People
solutions
Insight-driven resourcing to identify, attract, deploy and nurture the best talent
Channel
activation
Tactical implementation to ensure optimal customer experience wherever they interact with your brand
Insights and
optimisation
Regular campaign analysis and real-time optimisation to drive success
The brand fostering partnership
We take complete responsibility for all aspects of brand growth and management. As our partner, medical, pharmacovigilance and regulatory affairs remain your responsibility. Contracting can be short or long-term based on the brand priorities, with different models suited to different needs.
Our responsibility
- Brand strategy and optimisation
- Digital and in-person implementation
- Data and insights
- CRM, technology and AI
- Promotional activity
- Supply chain and distribution
Your responsibility
- Medical
- PV
- Regulatory affairs
The brand fostering partnership
At Uniphar, we take complete responsibility for all aspects of brand growth and management. As our pharma partner, medical, pharmacovigilance and regulatory affairs remain your responsibility. Contracting can be short or long-term based on the brand priorities, with different models suited to different needs.
Our responsibility
- Brand strategy and optimisation
- Digital and in-person implementation
- Data and insights
- CRM, technology
and AI - Promotional activity
- Supply chain and distribution
Your responsibility
- Medical
- PV
- Regulatory affairs
