Website Preloader

BRAND OPTIMISATION PLAYBOOK



Brand Health
Check

BRAND OPTIMISATION PLAYBOOK

Brand Health
Check

Optimise brand prescribing at every turn
"
"

Identify hidden barriersin clinical

systems that may impact prescribing,

access and commercial performance.

Identify hidden barriers in clinical systems that may impact prescribing, access and commercial performance.

If your brand can’t be prescribed, nothing else matters. Uniphar Commercial’s Brand Health Check uncovers how your medication is actually listed, displayed and selected within clinical prescribing systems, and where hidden errors or inconsistencies may be limiting prescribing.

Even without hidden errors and inconsistencies, brands don’t always get included within clinical systems.

Our structured audit provides clear findings, risk assessment and practical recommendations, so brands can be prescribed as intended and commercial activity translates into real-world impact.

Brand Health Check
in practice

Confirm correct
listing

Evidence-based findings on how your medicine appears in key prescribing systems

Identify hidden
barriers to
prescribing

Find and fix errors or missing elements that may be quietly limiting uptake

Protect launch
momentum

Ensure early activity translates into prescribing during the most critical window

Strengthen
post-launch
performance

Diagnose why growth may be slower than expected and take corrective action

Support debranding
decisions

Assess the route that causes minimal disruption, so prescribing continuity is maintained

Clear roadmap and
evidence

Practical recommendations, supported by process mapping and ongoing visibility of progress

Bespoke to your brand challenge

Our team’s experience and expertise can add value at any point in a brands life cycle.

Identify what’s limiting your prescribing
A Brand Health Check
is effective when
  • Market access is strong, but not reflected in prescribing
  • Customers report the brand isn’t available or visible in systems
  • Launch activity hasn’t translated into expected uptake
  • Prescribing data doesn’t align with expectations
  • A debranding decision risks disrupting continuity

Ready to understand what’s really happening at the point of prescribing?

LET US:

  • Define: Your project requirements and the brands, systems,
    geographies and risks that matter most
  • Audit: How your medicine is listed and displayed to identify
    hidden barriers
  • Translate: Findings into practical actions to improve access,
    prescribing and performance
  • Deliver: A comprehensive report and ongoing support
    across an 8-12 week timeline
Discuss your brand challenge

Ready to understand what’s really happening at the point of prescribing?

LET US:

  • Define: Your project requirements and the brands, systems, geographies and risks that matter most
  • Audit: How your medicine is listed and displayed to identify hidden barriers
  • Translate: Findings into practical actions to improve access, prescribing and performance
  • Deliver: A comprehensive report and ongoing support across an 8-12 week timeline
Discuss your brand challenge
Accelerate growth with tailored insights
Boost your brand